The millennial’s guide to understanding handloom

Designers Kshitij Jalori, Aratrik Dev Varman, Sweta Tantia and Bodice’s Ruchika Sachdeva answer some of the most pressing questions on handloom

Handloom vs synthetic

Why is handloom a preferred product when I can buy synthetic fabrics that feel smooth and last long from the high street?

Sweta Tantia: The level of artistry and intricacy achieved in handloom fabrics is unparalleled, with certain weaves and designs still beyond the scope of modern machines. While India provides about 95 per cent of hand-woven fabric in the world, sadly there is very little demand for handloom products in our country.

Handloom and the millennial mind

How do you make handloom more exciting for a millennial?

Kshitij Jalori: With the current buzz around handloom textiles, there is more demand for it [now] (some more than the others) than at any other given point of time, but simultaneously the quality of handloom is deteriorating day by day. A lot of power loom fabrics are getting passed off as handloom, thus giving genuine handloom fabrics a stiff price competition. For the longest time, we’ve seen Indian handloom fabrics being limited to ethnic wear. Educating the new-age customer through presentations and group travels to certain [artisan] clusters to actually showcase the painstaking work that is put into the development of these fabrics, will ensure the growth of this industry.

Sweta Tantia: Every craft takes time to execute as it involves complete human involvement, so unless [the artisans] get the right buyer who is ready to pay a price for their skill, it does not lead them to earn what they deserve. So, when we choose a handcrafted product by paying its right price, we are indirectly encouraging the artisans to continue to practice the art, thus saving it from entering the endangered list.

Aratrik Dev Varman: The secret to appreciating handloom cloth is in its touch. The unevenness of the hand and spontaneity with which patterns can be created are far more diverse than machine-made cloth.

Busting myths

Handloom equals simplicity and ethnic wear. What are some common misconceptions you’d like to clarify?

Kshitij Jalori: A common misconception that I believe has been alleviated in the past couple of years is that [handlooms] are only good for ethnic wear. I believe with use of the right construction techniques and a good understanding of silhouettes, handloom fabrics can be used for a wider variety of clothing.

Ruchika Sachdeva: As it is a hand-woven fabric, it might have some irregularities that arise on account of being made by hand. But these are intrinsic to the beauty of the textile and should not be considered as defects.

Aratrik Dev Varman: That handlooms are boring or old-fashioned and need to get sexier. I think we need to educate the customer better and appreciate the sophistication that a weaver embeds into traditional designs.